Marketing Director

About the Lacroix Medical Group

A leader in private medicine in Quebec, the Lacroix Medical Group comprises three rapidly growing divisions:

Medical Clinics
Operating Rooms
Biomedical Laboratory

The organization has experienced strong and sustained growth since its founding in 2009 and currently employs nearly 350 people. As part of its strategic plan, the Group aims to accelerate its national and international development.

OUR MISSION

To be the benchmark in private healthcare.

OUR VALUES

Passion | Respect | Integrity | Commitment | Innovation.

Job Summary

The Marketing Director plays a central strategic role. Reporting to senior management, they are responsible for defining, deploying, and leading the Group's entire marketing strategy for its three divisions. Their primary mandate is to: Support the organization's rapid growth Ensure optimal utilization rates for professionals and various departments Support the development of new activities and markets Protect and enhance a brand image of excellence This is a high-impact role, combining strategic vision, team leadership, and excellence in execution. Key Responsibilities Marketing Leadership and Governance Lead, structure, and develop the marketing department Mobilize and develop a team high-performing (digital marketing, communications, brand, performance, events, etc.)

Implement modern processes, key performance indicators (KPIs), and management tools Manage external partners (agencies, media, specialized firms, consultants)

Marketing Strategy and Brand Image

Develop and deploy the overall marketing strategy for the three divisions
Ensure the consistency, strength, and evolution of the Lacroix brand across all channels
Position the Group as a leading name in private medicine
Support brand awareness, reputation, and public relations efforts

Growth, Performance, and Acquisition

Develop multi-channel acquisition strategies (digital and traditional)
Optimize customer and patient journeys
Directly support volume, occupancy, and business development objectives
Manage marketing budgets with a strong ROI focus

New business development and expansion

Support the launch of new services, clinics, and strategic projects
Actively contribute to expansion projects outside the province
Conduct market analyses, positioning, and entry strategies

Digital and traditional marketing

Oversee all channels: web, media performance, SEO/SEM, social media, content, CRM, automation, traditional media, sponsorships, events, and partnerships
Ensure continuous innovation and the adoption of best practices market

Desired Profile

Experience and Education

Significant experience (10+ years) in marketing, including several years leading a marketing department in a large organization
Experience in a context of rapid growth or organizational transformation, fierce competition, and a complex and sensitive regulatory environment
University degree in marketing, administration, or a related field (MBA an asset)

Key Skills

Inspiring and credible leadership with senior management
Strong strategic vision combined with rigorous operational control
Excellent command of digital marketing and traditional media
Strong analytical, performance-oriented, and budget management skills with a focus on ROI High
Excellent command of written and spoken French and English
Proven ability to build strong and lasting brands
Comfortable in complex, multi-site, and multi-divisional environments

Personal Qualities

Strong business acumen
Ability to structure, prioritize, and deliver in a rapidly growing environment
Excellent communication and influencing skills
High sense of ethics, quality, and excellence

Why Join the Lacroix Medical Group

Occupy a strategic position at the heart of a rapidly expanding organization
Have an impact real impact on the growth, structure, and influence of an industry leader
Work in a dynamic, people-focused, and excellence-driven environment
Actively participate in a national and international expansion project