Communications director - sales and marketing

Education

Analyze market research data to improve business decisions or activities
Assist in product development
Conduct economic or commercial surveys to identify potential markets for products or services
Develop all kinds of events for publicity, fundraising and information purposes
Develop communication strategies
Direct the marketing strategies of establishments
Direct the team on crucial information they should gather and research
Establish distribution networks for products and services
Evaluate an organization's Internet presence
Evaluate communication strategies and programs
Evaluate the marketing strategies used by establishments
Implement communication strategies and programs
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Develop promotional materials
Hire, train, direct and motivate staff
Manage contracts
Plan and control budget and expenditures
Write and edit press releases, newsletter and communications materials
Answer written and oral inquiries
Assist in the preparation of brochures, reports, newsletters and other material
Co-ordinate special publicity events and promotions
Conduct public opinion and attitude surveys
Initiate and maintain contact with the media
Copywrite
Supervise office and volunteer staff