Education

Tasks

Analyze market research data to improve business decisions or activities
Conduct economic or commercial surveys to identify potential markets for products or services
Develop all kinds of events for publicity, fundraising and information purposes
Develop communication strategies
Direct the marketing strategies of establishments
Direct the team on crucial information they should gather and research
Evaluate the marketing strategies used by establishments
Publicize activities, workshops, meetings and other events for fundraising or information purposes
Supervise staff
Hire, train, direct and motivate staff
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Initiate and maintain contact with the media
Develop and implement marketing strategies
Develop sponsorship, partnership or fundraising programs