Sales and marketing manager

• Work Term: Permanent
• Work Language: English
• Hours: 40 hours per week
• Education: Bachelor's degree
• Experience: 5 years or more
• or equivalent experience

Work site environment

• Asia

Work setting

• Fast moving consumer goods (FMCG)
• Packaging company

Budgetary responsibility

• $100,001 - $500,000
• $500,001 - $1,500,000

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization's Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database

Supervision

• 3-4 people

Geographical areas of specialization

• China

Area of specialization

• Business analysis
• Interactive/new media
• Project management
• Advertising
• Business services
• Communications
• E-commerce
• Market research
• Marketing
• Sales
• Brand management
• Digital media
• Strategy

Specialization/experience (business sales and services)

• Negotiation
• Distribution