Tasks

Analyze market research data to improve business decisions or activities
Conduct economic or commercial surveys to identify potential markets for products or services
Develop all kinds of events for publicity, fundraising and information purposes
Develop communication strategies
Direct the development and maintenance of an organization's Internet and intranet sites
Direct the marketing strategies of establishments
Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
Direct the team on crucial information they should gather and research
Establish distribution networks for products and services
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Initiate and maintain contact with the media
Develop marketing plans

Area of work experience