Director, marketing

• Work Term: Permanent
• Work Language: Bilingual
• Hours: 37.5 hours per week
• Education: Master's degree
• Experience: 5 years or more

Tasks

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Prepare sports, literary, performance or other contracts
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Supervision

• 5-10 people

Transportation/travel information

• Willing to travel regularly

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Screening questions

• Do you have experience working in this field?
• Do you have the required certifications listed in the job posting?
• Do you meet the language requirements listed in the job posting for the position (English or French)?

Employment terms options

• Day

Health benefits

• Dental plan
• Disability benefits
• Health care plan
• Paramedical services coverage

Financial benefits

• Life insurance
• Registered Retirement Savings Plan (RRSP)

Other benefits

• Subsidised public transportation